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Lighten up the metal health conversation.

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1 in 4 people struggle with mental health in the UK.


Immediate support systems such as family and friends are vital to the wellbeing of sufferers.


But all problems, big or small, are difficult to open up about - even to the closest around you.


Often, families or friends deal with problems first, and it can be damaging if situations are handled wrong.



Food is an expression of love and can be a tool of conversation.



Teaching and encouraging a light-hearted approach for addressing mental health. Using everyone’s favourite tool of conversation… cake!

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Yasmin Spencer (strategy, art direction, copy & video)

Zia Potgieter (strategy, art direction & copy)

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