SANE

Lighten up the metal health conversation.

cake1.gif
logo 1.jpg
logo 1.jpg
description cake 2.png

Problem

1 in 4 people struggle with mental health in the UK.

 

Immediate support systems such as family and friends are vital to the wellbeing of sufferers.

 

But all problems, big or small, are difficult to open up about - even to the closest around you.

 

Often, families or friends deal with problems first, and it can be damaging if situations are handled wrong.

 

Insight

Food is an expression of love and can be a tool of conversation.

 

Idea

Teaching and encouraging a light-hearted approach for addressing mental health. Using everyone’s favourite tool of conversation… cake!

logo 1.jpg
sane convo full.jpg
Sticker Explanation board.jpg
Sticker Explanation board.jpg
bakery words.jpg
table 4.jpg
promo slice.jpg
Screen Shot 2020-05-12 at 16.06.46.png
Website Mockup.jpg
bake their day.jpg

Yasmin Spencer (strategy, art direction, copy & video)

Zia Potgieter (strategy, art direction & copy)