CHALLENGE
Cactus City Studio aims to introduce safety measures and inclusivity to the UK music industry.
18% of people working in music have been promised career progression in exchange for sexual favours.
Only 2% of producers are female.
In 2021, 13% of UK festival headliners included women and non-binary people.
APPROACH
We underlined that most feminists are aware of the #MeToo movement and the injustice in the film industry. However,
RESULTS
The Open Letter was signed by over 500 female climate leaders including Paris Agreement co-author Laurence Tubiana, former President of Ireland Mary Robinson, economist Kate Raworth, environmental lawyer Farhana Yamin and National Geographic Explorer Sylvia Earle. Celebrities and campaigners including Emma Watson, Emma Thompson and Ellie Goulding.
The #SHEchangesClimate hashtag on Twitter came to a potential reach of 10 million during the launch period.
The campaign featured in international, national and consumer media including BBC Newsnight, FT, Reuters, The Sun and Marie Claire.
– We saw hundreds of brilliant women and organisations support SHEChangesClimate using our Toolkit posts & graphics, including Chelsea Clinton, Caroline Lucas, Martha Lane Fox, ActionAid, Farhana Yamin Licypriya Kangujam, 50:50 Parliament, Sarah Olney, Climate Group, Helen Pankhurst, Alice Aedy, Lily Cole, Earthrise Studio, Chicks for Climate and Alison Sudol.
The social media channels which we started from scratch, grew by over 9,000 followers in just a few weeks with an engagement rate far higher than industry average across all channels.
IMPACT
The UK Leadership team appointed 3 women.
The digital launch caught the attention of Alok Sharma (COP26 President), who invited the SCC for a meeting.
Further campaigning resulted in the SCC team securing individual meetings with several members of the COP26 UK Leadership team including Anne-Marie Trevelyn and Peter Hill.