Innocent

Awareness for LGBTQ+

Problem

Discussions, assumptions and labelling can be upsetting for people questioning.

 

Insight

All people regard themselves as people first and not labels!

 

Idea

The More Than A Label campaign creates understanding and acceptance of LGBTQ+ terms but with the main message of individuality, so no one has to feel boxed in by a label.

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Label generator on website will generate fun and random labels for kids