NIKE x CHEERLEADING
Gaining Cheer respect as an Olympic standard sport
Cheerleading is a serious & growing sport!
But people don't know what Cheer is, they only know what Cheer was.
The sparkles and bows hide how multi-disciplined and extreme cheerleaders are.
Cheer's evolution demonstrates a powerful "from nothing, to something" story that resonates with sports fans.
Cheer has Changed.
Cheer is not on the sidelines of other sports, it's the main event.
By pairing with Nike and taking a real approach to what cheer is, where it has come from and where it's going - we want to change the perception of cheerleading and excite the public for it to be in the Olympics 2028.