Problem

Girls aged 14-19 are struggling to participate in sport.

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Insight

Statistics overlook the fastest growing activity for girls in the UK!

 

Cheerleading is not classed as an official sport by Sport England, because of this girls feel unsupported in the sporting community.

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This upcoming sport needs to be funded and supported so girls from all different backgrounds feel welcomed into sports culture and championed as the athletes they are.

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Solution

NikePlus supporting every athlete!

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Nike will create a sports culture for these girls through their NikePlus membership and fight for cheerleading's sports status along the way.

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