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NIKE PLUS
Supporting every athlete.



Case Study

Problem
Girls aged 14-19 are struggling to participate in sport.
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Insight
Statistics overlook the fastest growing activity for girls in the UK!
Cheerleading is not classed as an official sport by Sport England, because of this girls feel unsupported in the sporting community.
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This upcoming sport needs to be funded and supported so girls from all different backgrounds feel welcomed into sports culture and championed as the athletes they are.
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Solution
NikePlus supporting every athlete!
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Nike will create a sports culture for these girls through their NikePlus membership and fight for cheerleading's sports status along the way.
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Use these reasons to justify to SportEngland why Cheerleading deserves it's official sport status.

Yasmin Spencer
Lizzy Marshall
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