Problem

UK households waste £700 worth of food waste every year.

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Insight

Food waste impacts the climate and world hunger.

However it also wastes household income.

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If people could track their personal food waste, they would be more conscious of what it is costing them and be more inclined to cut down.

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Solution

Worth Your Waste is a UK council scheme that helps households track their food waste. It lets them know how much money and how many potential meals they have thrown in the bin.

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These figures will motivate families to cut down and to match their costs with donations to rebalance the starvation equation.

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Local live billboards will display families who have cut considerably or matched their waste costs with donations!

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